Healthcare Marketing Deliverables
A showcase of strategic and creative healthcare marketing initiatives, bringing together marketing strategy, user-focused website design and targeted multi-channel campaigns to strengthen brand presence, improve patient engagement and deliver measurable results.
Social Media & Video Production
Developed and produced social media content and video assets to support brand awareness, audience engagement and marketing campaigns across Crescent Healthcare’s digital channels.
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Social media content strategy and publishing schedules.
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Social media graphics, captions and promotional content.
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Educational and promotional video production and editing.
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AI avatar development and video production using Synthesia.
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Short- and long-form video content for digital and social channels.
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Branded visual content and campaign assets.
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Social media performance monitoring and content optimisation.
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SEO, AEO & Search Content
Developed and implemented an SEO and AEO strategy to improve Crescent Healthcare's organic search visibility, website traffic and discoverability across traditional search engines and AI-powered platforms. The strategy focused on keyword research, search intent, content optimisation and structuring website content to improve search relevance and performance.
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Conducted an SEO audit and identified opportunities to improve organic search performance.
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Researched keywords and mapped search intent across website pages.
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Optimised website content, headings, meta titles and descriptions.
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Developed SEO-focused content to improve search visibility and topical relevance.
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Applied AEO principles to improve visibility in AI-generated search results.
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Structured content around relevant healthcare topics and common customer questions.
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Monitored organic performance through Google Analytics 4 and Google Search Console.
Publications, Editorial Content & Marketing Collateral
Developed written content and editorial materials across Crescent Healthcare’s marketing and communications channels, including industry publications, educational articles, case studies, brochures and promotional collateral. Worked with external publishers and media partners to coordinate editorial opportunities and secure brand exposure in relevant industry publications. Also developed supporting copy and marketing materials for product promotions, webinars, events and campaigns.
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Wrote editorials for Australian industry and business publications, including LINK Magazine.
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Researched and developed educational articles and healthcare case studies.
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Created copy for brochures, flyers, event banners and branded promotional displays.
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Developed educational and promotional blog content and website copy.
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Wrote social media content across company channels.
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Produced marketing collateral and supporting copy for product launches, webinars and industry events.
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Coordinated content opportunities with external publishers and industry magazines.
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Proofread and edited content to ensure accuracy, consistency and brand alignment.
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Adapted writing style and messaging for different audiences, publications and print and digital formats.
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Website Design, UX/UI & Optimisation
Conducted a comprehensive audit of the Crescent Healthcare website and led the redesign to improve its structure, visual presentation, user experience and overall usability. The project involved developing a new website sitemap and page structure, introducing new pages, improving UI and UX design, restructuring the header and navigation, and rewriting website copy to improve clarity, consistency and engagement. I also reviewed the customer journey and page layouts to make information easier to find and website enquiries more accessible.
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Conducted a full website audit and identified areas for design and usability improvements.
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Developed a new website sitemap, page structure and layout.
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Redesigned UI elements to improve visual consistency, presentation and ease of use.
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Improved UX, navigation and the overall customer journey.
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Rewrote and optimised website copy for clarity, readability, consistency and engagement.
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Restructured the website header, navigation and page layouts.
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Introduced new pages and improved existing content structure.
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Identified and fixed broken links to improve website functionality.
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Implemented accessibility improvements and Cookie Consent.
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Prepared website pages and layouts for integrated HubSpot enquiry forms and future e-commerce functionality.
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Email Marketing & CRM
Developed and implemented an email marketing and database growth strategy following an initial marketing audit.
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Developed an email marketing strategy focused on valuable, relevant content and consistent database growth.
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Introduced audience segmentation to ensure contacts received content relevant to their healthcare sector and interests.
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Created targeted campaigns for different customer segments and healthcare divisions.
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Implemented HubSpot tracking, reporting and optimisation to monitor engagement and improve campaign performance.
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Used webinars, events, competitions, social media and HubSpot forms to generate new database contacts.
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Introduced regular email campaigns to improve engagement, nurture contacts and support lead generation.
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Monitored database growth, email performance and engagement to continually refine the strategy.
Paid Advertising
Google Ads examples, Meta advertising creatives, and materials from pressure care mattress and shower commode campaigns.
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Google Ads Strategy
Meta Advertising Creative
Campaign Assets
Strategic search campaigns focusing on high-intent healthcare keywords and AI search visibility.
Visual storytelling through high-contrast clinical imagery for social media healthcare awareness.
Integrated campaign materials for specialized healthcare products and medical equipment.
Expos, Events & Industry Marketing
Planned, coordinated and managed Crescent Healthcare’s annual corporate events programme, overseeing major industry exhibitions, conferences and healthcare events across Australia. Managed each event from strategy, budgeting and organiser negotiations through to stand design, promotional campaigns, on-site delivery and post-event ROI analysis. Events included ATSA Independent Living Expo, Health Facilities Design and Development Conference, National Disability Summit, CARE Expo Melbourne and CPD Empower 2025. The programme focused on increasing brand awareness, customer engagement, database growth and sales opportunities.
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Brand Development, MerchandiseÂ
Branded merchandise, Olli mascot development, brochure redesigns, webinar promotions, registration graphics and educational campaign materials.
Brand & Merch
