Travel Marketing & Creative Work
A selection of marketing and creative projects delivered for travel and tourism businesses. From marketing strategy and campaign management to content creation, digital marketing and brand development, these examples demonstrate the work behind building brand awareness, engaging audiences and supporting business growth.
Travel Events & Event Marketing
Managed the planning, marketing and delivery of client and supplier events, from initial concepts and proposals through to promotion, registrations and event coordination.
- Event planning, concepts and proposals
- Event flyers and promotional collateral
- Email and social media promotion
- Attendee lists, confirmations and coordination
- Client and supplier event management
EXAMPLES:
where2travel and Scenic exclusive Yarra River event; Oceania and Albatross High Tea; Lindblad Expeditions, National Geographic and Rocky Mountaineer Information Event; Tauck and Ponant Information Event; Grand Pacific Tours event; Armchair Broome, Kimberley & Beyond event.
Magazine & Editorial Marketing
Planned, developed and managed a quarterly travel magazine featuring destination stories, travel inspiration, supplier features, special offers and company news. Managed the editorial process from content planning and writing through to design, advertising coordination, print production and digital distribution. The magazine reached a database of over 20,000 readers, with digital editions promoted through email, social media and Google Ads.
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Editorial planning and content curation
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Destination research, article writing and editing
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Coordinating supplier advertising and editorial features
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Creative direction, magazine layout and graphic design
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Managing print production and distribution
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Database management and subscriber communications
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Creating and promoting digital magazine editions
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Supplier co-op marketing and advertising campaigns
Examples of written articles
Including published magazine articles, staff stories, travel guides, event copy and supplier advertisements showing the original published work.
Business Development, Travel & Networking
Developed and maintained strategic partnerships with travel suppliers, tourism boards, and industry stakeholders to expand product offerings and drive business growth through international networking and trade engagement.
- Strategic partnership development and management
- Global industry networking and relationship building
- International travel trade show representation
- Supplier negotiation and contract management
- Market expansion and growth initiatives
Managing, Leadership & Organising
Travel Operations
Focuses on leadership, management, and organisational work within the creative studio context. Managing teams and projects across global markets, ensuring brand consistency and operational excellence in marketing delivery.
- Team leadership and development
- Project management and operational workflows
- Global campaign coordination
- Quality control and brand consistency
- Stakeholder and supplier relations
Examples: Leading creative teams in Australia and international markets; managing multi-channel marketing calendars; overseeing agency partnerships and creative deliverables.
Tour Brochures & Graphic Design
Creative design and production of travel brochures and marketing collateral that effectively communicates complex itineraries and brand value. From layout design to image selection and print management, every element is considered to ensure a high-quality physical and digital representation of the tour product.
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Brochure layout and graphic design using Adobe InDesign
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Designing page layouts, typography and visual content
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Image research, curation and licensing
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Selecting and preparing destination and travel imagery
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Applying brand guidelines and maintaining visual consistency
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Preparing print-ready artwork and files
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Managing print production and supplier coordination
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Converting brochure designs into digital formats
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Preparing brochures for online viewing and distribution
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Small Group Touring travel brochure design and production
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Travel itinerary writing and content development
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Destination descriptions and experience highlights
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Editing and proofreading itinerary content
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Reviewing content for accuracy, consistency and readability
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Organising itinerary layouts and preparing copy for design
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Coordinating print-ready materials and production
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Preparing digital itinerary editions
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Managing digital launches and publication
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Distributing content through email, websites and digital platforms
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Updating and maintaining published itinerary content
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Website Design, SEO & UX
Planning and delivering website projects for travel businesses, covering website structure, copywriting, content development, page layouts, user experience and digital functionality.
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*The original website was designed and developed in Webflow before being migrated to WordPress.
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where2travel website redesign: Website structure, sitemap development, page layouts, navigation and content organisation.
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Website copywriting: Writing and editing website content, destination descriptions, travel experiences and service information.
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SEO content development: Keyword research, page titles, meta descriptions and search-focused website copy.
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Website content editing: Reviewing and refining existing copy for clarity, consistency, accuracy and readability.
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User experience: Planning navigation, page structure and customer journeys.
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Digital functionality: CMS content management, website integrations and lead management pathways.
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Content organisation: Structuring destination pages, travel categories and supporting website information.
Key Deliverables
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Website redesign and page structure
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Sitemap and navigation planning
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Website copywriting and content development
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Destination and travel experience descriptions
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SEO copywriting and keyword optimisation
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Editing, proofreading and content refinement
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Page layouts and content formatting
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User journey and navigation improvements
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CMS content setup and management
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Website integrations and functionality
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Website testing and content quality checks
Social Media Marketing
Developing and managing social media content and campaigns to build brand awareness, engage audiences and support marketing objectives.
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Social media copywriting and caption writing
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Social media marketing strategy and planning
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Social media calendar development and management
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Image selection and curation
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Graphic design and branded social media tiles
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Video content creation and editing
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Social media platform management
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Content scheduling and publishing
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Community engagement and performance analytics
Email Marketing
Strategic email marketing focused on audience retention, lead nurturing and automated customer journeys. We manage the end-to-end process from database segmentation and email design to delivery and performance analysis, ensuring every campaign is optimised for engagement and conversion.
- Email marketing strategy & execution
- Database segmentation & management
- Automations & customer journeys
- Email design & copywriting
- Lead magnet & landing page integration
- A/B testing & performance reporting
Google & Meta Ads
Managed high-performance Search and Social advertising campaigns across Google, Meta (Facebook and Instagram), and LinkedIn. Our approach focuses on data-driven targeting and creative excellence to ensure optimal return on ad spend and scalable results for travel and tourism clients.
- Paid Search (PPC) & Display campaigns
- Meta Ads (Facebook & Instagram) strategy
- Lead generation and conversion tracking
- Retargeting and lookalike audience modeling
- Continuous performance reporting and optimization
Brand Development
We create distinctive brand identities that resonate with travelers. From visual systems to strategic positioning, we build brands that stand out in the tourism industry and connect emotionally with your audience.
- Brand positioning and identity strategy
- Logo design and visual systems
- Brand voice and key messaging
- Market entry and strategic alignment
- Comprehensive brand guidelines and assets
Examples: Luxury Safari branding for where2africa; luxury wellness branding for Health & Harmony
